Marketing research : an applied orientation

Type
Book
Authors
Malhotra, Naresh K.
 
ISBN 10
0136094236 
ISBN 13
9780136094234 
Category
Business Management  [ Browse Items ]
Publication Year
2010 
Publisher
Pearson Education 
Pages
929 
Tags
Methodology, Marknadsundersökning, Marketing research 
Biblio Notes
Notes:
"Global edition"

Previous ed.: 2007

Includes bibliographical references (p. 866-905) and index  
Number of Copies
1 
Accession No Call No Availability
567   Yes

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