Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Type
Book
Authors
ISBN 10
0230579191
ISBN 13
9780230579194
Category
658.4012
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Publication Year
2009
Publisher
Pages
204
Description
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. - from Amzon
Number of Copies
1
