Strategic Marketing: Creating Competitive Advantage
Type
Book
Authors
ISBN 10
0199556601
ISBN 13
9780199556601
Category
658.8101
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Publication Year
2012
Publisher
Pages
585
Description
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. - from Amzon
Number of Copies
1
